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Frind said the site earns considerable revenue from ads and subscriptions.
The surge in smartphone use has mirrored the significant spike seen among users logging on to the site remotely.“About two to three years ago, 10 per cent of our traffic was mobile, and now it’s something like 80, 90 per cent,” said Frind, noting that POF is among the top-ranked apps.
A screenshot of the Android version of the Plenty Of Fish app is shown in this undated handout photo.You could talk to someone, you could communicate with other people, you could upload photos and do stuff, whereas every other site at that time was all about ‘You’re just reading static content that never changes.'”By 2008, Frind had 15 million signups, million in revenue and doubled his workforce — to two.“I hired my first employee.”READ MORE: New app helps protect against elusive romance scammers Ultimately, Frind said the site’s success is correlated to positive results found by users.“At the end of the day, you’re only going to use a dating site if it works.So a large amount of effort was spent around making sure that the service actually works and that people find someone and then leave with someone from the site. Those become our brand ambassadors, so to speak.”POF maintains Vancouver as its hub, with a downtown office employing more than 70 people. Billed as the world’s largest online dating site, the company said there are four million users daily, and the service is available in five languages.Canadian company Plenty Of Fish continues to reel in big numbers with the online dating site now surpassing 100 million users.It’s been a steady ascent for the homegrown startup which CEO and founder Markus Frind launched from his Vancouver apartment in 2003.